Women. Empowerment. Sustainability.
These are some of the themes that are being enforced by socially-minded jewelry business 31 Bits. Through cooperative efforts with women in Northern Uganda, 31 Bits unfolds a marketing plan that helps them to better take charge of their lives and future.
Based on a video from their official website, 31 Bits believes that “business is a powerful force behind bringing change in women’s lives”.
“We realized we had a market and they had a skill. Together, we made a business.”
On its core purpose, 31 Bits is said to “empower the most vulnerable women so that in the future they can sustain themselves.” 31 Bits has also provided many of these women from Uganda with new opportunities: “When a woman enters our program, she enters a community where she can earn an income, be educated and dream for her future.”
You can watch the full video from 31 Bits here: